Marketing Manager 5 Contract

An American multinational computer software company is seeking a Senior Product Marketer to join their – Contract Role, APPLY TODAY!

$85-95/hour
6-month contract

We are seeking a highly experienced and skilled Senior Product Marketer to support our content management solution product. The ideal candidate will have a minimum of 8-10 years of experience in software technology, with a specific focus on go-to-market experience in mid-market or SMB/start-up software companies, and knowledge in the B2B space. The Senior Product Marketer will play a crucial role in bringing our core product positioning into various channels, crafting the right messaging for each touchpoint for the right audience, and collaborating with fellow product marketing teams, sales, operations, and customer success teams across the company.

Responsibilities:

• Develop and implement go-to-market strategies and product positioning for company’s CRM product in collaboration with cross-functional teams.
• Create and deliver compelling messaging and value propositions across multiple channels to drive demand and increase awareness of the product.
• Create sales enablement materials such as presentations, product guides, and customer case studies to support the sales team in their efforts.
• Partner with demand generation and sales teams to develop campaigns that increase awareness and generate demand for company’s CRM product.
• Monitor and analyze market trends and customer behavior to continuously optimize product positioning and messaging.

Requirements:

• Minimum of 8-10 years of experience in product marketing for software technology, with a focus on go-to-market experience in mid-market or SMB/start-up software companies, and knowledge in the B2B space.
• Proven track record of developing and implementing successful go-to-market strategies for software products.
• Strong written and verbal communication skills with the ability to create compelling messaging and value propositions.
• Strong analytical skills with the ability to conduct competitive research and analysis.
• Experience in creating sales enablement materials such as presentations, product guides, and customer case studies.
• MBA degree preferred

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Rate/Salary: $85-95 / hour