Senior Marketing Program Manager Contract

A reputable Insurance Group is seeking a Senior Marketing Program Manager, Direct Mail & Email Marketing to join their Demand Generation Marketing team, contract to hire! Fully Remote – APPLY TODAY!

West Coast Preference
6-month contract – Potential for extension/conversion to FTE
$90-100 / hour

The Direct Mail and Email Marketing Contractor will work with the Marketing Managers to create, execute and monitor the performance of direct mail and email campaigns.  Specific responsibilities are as follows:

Campaign coordination, execution and deployment:

• Responsible for development, analysis, and execution of marketing plans to maximize results.
• Develop, execute, and optimize Direct Mail and Email marketing campaigns for all products across multiple club accounts.
• Create all campaign requirements and necessary tracking to enable team to accurately report on campaign effectiveness.
• Collaborate with internal teams, agency, and vendors to meet marketing campaign goals
• Consistently monitor, evaluate, and refine direct mail and email programs to maximize revenue and staying within approved budgets.
• Execute creative, format, and subject line testing to achieve optimum response rates
• Ensure creative execution consistent with Brand and Creative Guidelines
• Manage day-to-day, including campaign calendar and daily/weekly campaign meetings. This person will own the campaign calendar, aligning with internal business stakeholders and marketing channel

Marketing spend management

• Ensure accurate tracking and reporting of marketing spend by maintaining monthly review of budgets with marketing managers. Track actual vs budget.
• Assist team as needed in processing and coding invoices in a timely manner.

Qualifications & Skills

• Highly developed understanding and knowledge of direct mail and email program implementation
• Salesforce & Salesforce Marketing Cloud
• Direct Mail
• Ability to translate strategic objectives into tactical plans; work on complex issues that require strong business judgment and analytical skills
• Comfort dealing with high levels of complexity, in a fast-moving culture
• Ability to achieve business goals by applying strong judgment, creativity, and technical know-how to program management.
• Capacity to think critically, assess and synthesize data.
• Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes.
• Strong project management and proactive delivery, with ability to multi-task in a deadline driven atmosphere
• Highly organized, with strong attention to detail; excellent time management skills, with proven ability to set priorities and multi-task.
• Ability to lead projects and initiatives with general supervision.
• Proficiency with Excel, Power Point, experience using Microsoft Teams a plus.
• Excellent written and verbal communications.
• Self-starter and creative problem solver with a positive approach and good sense of humor.
• Insurance Domain Expertise (preferred)

Education & Experience

• Bachelor’s degree (BA/BS) in related area or an equivalent combination of education and experience Education
• 5+ years of experience in marketing and project management

#CB

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