Technology Market Research - Data Analyst

What are we looking for in our Market Research - Data Analyst?

Job Title: Market Research Data Analyst

Location: Cupertino, CA (Hybrid)

Duration: 12 Months

Pay Range: $40-$45/h on DOE

Description:

Market Analysis:

• Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
• Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
• Monitor and report on key market indicators, including Clients’s market share.

Competitor Analysis:

• Assess competitor strategies, products, and market positioning.
• Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
• Stay informed about industry best practices and emerging trends to maintain a competitive edge.

Customer Cohort Analysis:

• Analyze customer demographics and identify areas to grow Clients share.
• Develop customer personas using Checkout data to enhance marketing and product development strategies.

Data Collection and Reporting:

• Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.
• Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
• Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.

Strategic Recommendations:

• Provide actionable recommendations based on research findings to support business strategy development.
• Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.
• Stay abreast of industry developments and emerging technologies to anticipate market shifts.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
• Proven experience as a Market Research Analyst or in a similar role.
• Strong analytical and quantitative skills with proficiency in statistical analysis tools.
• Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
• Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Team player with the ability to collaborate effectively with cross-functional teams.

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Rate/Salary: $40-$45/h on DOE