Senior Marketing Program Manager, Digital Contract

Job Title: Senior Marketing Program Manager

Location: Glendale, AZ

Duration: 6 months

 A Typical day includes:

• Reviewing campaign performance against plan and creating strategies based on data.
• Analyse detailed performance metrics in bid management platforms (Bing, Google, Facebook, etc) to recommend specific optimizations to agency partner.
• Reviewing PowerPoint decks and Excel files outlining recommended tactics or budgets for AAA club clients.
• Analyzing creative performance in digital channels to improve lead and policy volume.
• Meeting with internal team members and AAA club clients, reporting out performance metrics and discussing trends and optimizations.
• Coaching teammate on digital best practices and technical know-how
• Setting up new campaigns as opportunities to expand present themselves.

Essential Accountabilities:

• Assisting managing the day-to-day campaign management (in partnership with our digital and creative agencies) driving toward planned performance goals (leads, policies, revenue).
• Maintain digital paid reporting, use metrics to identify opportunities for optimization, and translate media performance results into actionable insights.
• Closely collaborate with internal and external stakeholders to integrate across all marketing channels
• Consistently monitor, evaluate and refine programs to maximize revenue results within budget
• Continuously identify new channels and tactics, targeting, and messaging enhancement opportunities; develop a robust test & learn strategy, challenge the status quo and provide insights that lead to change
• Supporting any additional work to migrate onto a new marketing platform
• Required Knowledge, Skills, and Abilities
• Highly developed understanding and knowledge of digital marketing and program implementation
• Experience developing and executing digital marketing campaigns: SEM, Social, Display
• Understanding of modelling, segmentation, A/B testing, and experience working with analytic partners to develop test design and targeting criteria.
• Ability to achieve business goals by applying strong judgment, creativity, and technical know-how.
• Strong analytical and critical thinking skills a must
• Outstanding verbal and written communication skills; ability to create, present and deliver clear and compelling presentations in a group setting.
• Excellent project management experience; ability to multi-task while maintaining attention to detail.
• Self-starter with a sense of urgency and strong intellectual curiosity; ability to work in a fast-paced environment and able to turn ad hoc requests around quickly.
• Proficient with Google AdWords, Bing Ads, Facebook Ads, etc.
• Proficient in Microsoft Excel, PowerPoint, and Word
• Experience working with Google Analytics or other analytics platforms.
• Experience working with Salesforce.

Education & Experience

• Bachelor’s degree (BA/BS) in related area or an equivalent combination of education and work experience
• 6+ years of experience planning and implementing strategic marketing efforts across digital channels.

Preferred:

• Advanced degree (MBA)
• Experience marketing in the insurance or financial services industry

Degree Requirements

• Bachelor’s degree (BA/BS) in related area or an equivalent combination of education and work experience.
• Advanced degree (MBA) Preferred.

Rate/Salary: $80- $100/hour on w2